Media requests: We invite members of the media to contact us with questions about our work. Contact our media line at 416-903-6845 or send us an email: firstname.lastname@example.org.
Stay informed on our latest news.
Media Advisory/Photo Opportunity - Keep Cool launch turns up the cool quotient to save electricity this summer
TORONTO, May 26 /CNW/ - Clean Air Foundation and Toronto Hydro are partnering with The Home Depot Canada to launch the fourth annual Keep Cool program during Ontario's first Energy Conservation Week. Yonge-Dundas Square will be transformed into Toronto's coolest spot where team Toronto Hydro will go head-to-head with team The Home Depot using retired air conditioners and old-fashioned, human green power to build the most eco-focused art. Special guest, the Honourable Gerry Phillips, Ontario Minister of Energy, will be on-site to award the winning team with bragging rights to the City's "coolest" sculpture and local band Sunshine State will play an acoustic set of cool tunes.What: Fourth annual launch of Keep Cool - a Toronto Hydro conservation and demand management program Location: Yonge-Dundas Square (corner of Yonge Street and Dundas Street) Toronto, ON Date: Tuesday, May 27, 2008 Time: Noon - 12:15 pm (XX)Photo Media are encouraged to arrive at 11:15 am to capture the finishing touches to the sculptures Who: Honourable Gerry Phillips, Ontario Minister of Energy Ersilia Serafini, Executive Director, Clean Air Foundation David O'Brien, President & CEO, Toronto Hydro Corporation Peg Hunter, Vice President of Marketing & Communications, The Home Depot Why: During heat waves, demand can exceed the provincial capacity. When that happens, Ontario must import expensive power that may be generated from coal-fired generating stations. This type of generation plants produces harmful emissions that lead to smog. The average room air conditioner generates 1.3 tonnes of carbon dioxide each year - a known contributor to climate change. Keep Cool gives everybody in Toronto a chance to do something good for the environment.