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Media Advisory/Photo Opportunity - Keep Cool launch turns up the cool quotient to save electricity this summer


    TORONTO, May 26 /CNW/ - Clean Air Foundation and Toronto Hydro are
partnering with The Home Depot Canada to launch the fourth annual Keep Cool
program during Ontario's first Energy Conservation Week.
    Yonge-Dundas Square will be transformed into Toronto's coolest spot where
team Toronto Hydro will go head-to-head with team The Home Depot using retired
air conditioners and old-fashioned, human green power to build the most
eco-focused art.
    Special guest, the Honourable Gerry Phillips, Ontario Minister of Energy,
will be on-site to award the winning team with bragging rights to the City's
"coolest" sculpture and local band Sunshine State will play an acoustic set of
cool tunes.What:        Fourth annual launch of Keep Cool - a Toronto Hydro
                 conservation and demand management program

    Location:    Yonge-Dundas Square
                 (corner of Yonge Street and Dundas Street)
                 Toronto, ON

    Date:        Tuesday, May 27, 2008

    Time:        Noon - 12:15 pm
                 (XX)Photo Media are encouraged to arrive at 11:15 am to
                 capture the finishing touches to the sculptures

    Who:         Honourable Gerry Phillips, Ontario Minister of Energy
                 Ersilia Serafini, Executive Director, Clean Air Foundation
                 David O'Brien, President & CEO, Toronto Hydro Corporation
                 Peg Hunter, Vice President of Marketing & Communications,
                 The Home Depot

    Why:         During heat waves, demand can exceed the provincial
                 capacity. When that happens, Ontario must import expensive
                 power that may be generated from coal-fired generating
                 stations. This type of generation plants produces harmful
                 emissions that lead to smog. The average room air
                 conditioner generates 1.3 tonnes of carbon dioxide each year
                 - a known contributor to climate change. Keep Cool gives
                 everybody in Toronto a chance to do something good for the
                 environment.