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Photo and Interview Opportunity: Launch of The Great Refrigerator Roundup at "Taste of the Danforth"

AUG 10, 2007 - 16:21 ET
TORONTO, ONTARIO--(Marketwire - Aug. 10, 2007)

Toronto Hydro-Electric System Promotes Summer Conservation
What:Toronto Hydro will be at the 2007 Taste of the Danforth, promoting The Great Refrigerator Roundup. The Great Refrigerator Roundup, introduced by Toronto Hydro and the Ontario Power Authority, is designed to remove older, inefficient fridges from the electricity system. About 35 per cent of people in Toronto have a second fridge.

Also onsite will be the Toronto Hydro video 'Talk Box', an eight-foot tall compact fluorescent light (CFL) with a built-in camera and microphone for Torontonians to voice their opinions on conservation.

Why: Generally, older secondary fridges, usually located in basements or garages, are plugged in but rarely used. Commonly referred to as 'beer fridges' these older units use two to three times more electricity than new refrigerators.

Household appliances account for about 20 per cent of the average homeowner's electricity bill. Over the last two decades, in part due to Canada's improved energy-efficiency standards, appliance manufacturers have greatly improved the efficiency of these appliances. For example, today's refrigerators use less than half the electricity of those built in 1984 or earlier. This program aims to remove and recycle inefficient fridges, but convincing people to let them go may be harder than it seems.

In fact, before giving up their second fridge, Torontonians would rather give up:

  • Junk food (61%)
  • Alcohol (26%)
  • Sex (7%)
  • Television (4%)
  • Internet (2%)

Who: The Toronto Hydro Street Team + Toronto Hydro spokesperson

When: Friday, August 10 - 6 p.m. to 10 p.m., Saturday, August 11 - 12 p.m. to 10 p.m., Sunday, August 12 - 12 p.m. to 8 p.m.

Where: 811 Danforth Avenue (between Woodycrest and Langford Ave.)

Photo Opportunities:

  • Toronto residents trying to lasso an old, inefficient fridge
  • Toronto Hydro 'Talk Box'
  • Toronto Hydro Street Teams

Toronto Hydro-Electric System
Tanya Bruckmueller
(416) 542-2621
(416) 902-9437 (FAX)
Email: Tbruckmueller-wilson@torontohydro.com