• The convenience of electricity was heavily promoted. This included electric heating for single residential homes and apartments, air conditioning, numerous large and small kitchen appliances and new lighting options.
• The use of electricity was expanding both at home and in the workplace. Most households had televisions, stereo systems and many electric appliances. In the workplace, electric typewriters replaced manual models.
• January 13, 1968 – Toronto was hit with three days of freezing rain and wet snow. Building roofs collapsed and thousands of homes and businesses lost power. In addition to the line crews, more than 500 employees volunteered after their regular shift, working throughout the night alongside the crews to restore power. Radio station CKEY awarded the "Good Citizen Award" to Toronto Hydro employees for their service.